Job Title: Vice President of Growth Marketing
Job Type: Full-Time (Remote)
Compensation: $250,000 annually DOE
Schedule: Monday – Friday, 9 AM–6 PM EST

About the Company:
Our client is a mission-driven consumer goods company that blends cutting-edge research with natural wellness. With a focus on health and performance, they deliver innovative products direct-to-consumer and are seeking a visionary leader to scale their digital presence and revenue.

Company Values:

• Builders, not passengers – We take initiative and thrive on progress.

• Resilient and resourceful – We adapt, persist, and find a way forward.

• Mission-driven – We care deeply about what we’re building.

• Direct and constructive – We value feedback and continuous improvement.

Who We’re Not Looking For:

• Individuals looking to coast — we’re not a clock-punching culture.

• Those focused on optics over outcomes.

• Candidates seeking a “job” rather than a purpose-driven career.

Role Overview:

We’re seeking a VP of Growth Marketing with deep experience in DTC and CPG to drive performance and revenue across all digital channels. This leader will own acquisition, retention, eCommerce performance, and revenue strategy across paid media and lifecycle channels, playing a key role in the brand’s growth trajectory.

Key Responsibilities:

Growth Strategy & Revenue Ownership

• Own revenue-driving initiatives across acquisition, retention, and eCommerce.

• Develop and execute holistic growth strategies focused on cost-efficiency and brand alignment.

• Manage monthly revenue forecasts, budgets, and key performance indicators.

Acquisition & Paid Media

• Lead strategy across paid social, paid search, podcast, affiliate, TV, DM, OOH, and new channels.

• Collaborate with creative teams to test and scale high-performing content and messaging.

• Lead optimization efforts to meet revenue and CAC goals.

Retention & Lifecycle Marketing

• Own email, SMS, CRM, and on-site personalization strategies.

• Optimize the customer journey to boost retention and loyalty.

• Collaborate with CX and product teams to drive engagement and reduce churn.

E-commerce & Conversion Optimization

• Own UX strategy to improve CVR, AOV, and on-site engagement.

• Use CRO tactics such as A/B testing and personalization to streamline the customer journey.

• Work cross-functionally with design, brand, and development to continuously enhance site experience.

Leadership & Culture

• Build and mentor a high-performing growth marketing team.

• Champion a test-and-learn culture grounded in data and rapid iteration.

• Align growth strategies with broader brand and customer experience goals.

Required Skills & Experience:

• 12+ years of experience in DTC and CPG with a proven track record of scaling brands.

• Experience leading subscription-based growth strategies.

• Strong analytical mindset and comfort with data-driven decision making.

• Deep understanding of CAC to LTV modeling and growth funnel optimization.

• Demonstrated success across multiple paid and owned marketing channels.

• Excellent leadership and team-building skills.

• Strong communication and cross-functional collaboration abilities.

• Deep knowledge of eCommerce UX, usability, and architecture best practices.

• Adaptability and drive to succeed in a fast-paced, entrepreneurial environment.
  
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